May 4, 2010
It only took a matter of weeks, and my friend Michelle Hedegard worked a miracle. Ad Astra’s little presence on this big World Wide Web is awesome and totally what I was picturing when we met for lunch a little more than a month ago.
If you don’t know about Michelle or her business, Mockingbird Creative, check her out. She does awesome work and is in high demand.
So take a look around. I’ve included an area highlighting recent work and also information on all my services and packages. There’s also a FAQ section and a little bit about lil’ ole me. This is my first day live, so please comment here if you see anything out of sorts.
Things are moving along swimmingly here at Ad Astra. I’m finishing up one press release this week, and I’m about to embark on the second issue of Halftime Report next week. Halftime Report will definitely get some more tweaking this next issue as I try to really give it the look of a sports magazine.
Something I’ve been grappling with lately deserves a whole ‘nother post: ATS parsing issues. One of my clients uses The Ladders and he showed me how the resume I recently completed for him was parsed by the site’s software. Wowie. Not pretty. It wasn’t awful, but things just looked a little… hinky. Anyway, I’ll write more on that later, because I think a lot of people will benefit from what I discovered.
This blog will be a little bit of everything. I’ll give you insight on my business with some behind-the-scenes details. I’ll give you some tips along the way as well. And I hope to share some success stories with you as well. Because, really, what this all boils down to is helping people improve their careers and small businesses.
As a journalist, Michelle brings years of professional writing, editing and design experience. She knows what is critical: engaging writing, good design and a unique voice.